BHAD LABEL is the birth of my clothing line where fitness and fashion merge into the perfect future muse collection. BHAD (said bad) is based on the gen Z generational language of feeling like a ‘bad b’. Growing up, this term gave me a boost of confidence and therefore this clothing brand is made for the future customers of BHAD LABEL to bring out their inner confidence, inner bad b and everything you would ever wish for within the future of fitness clothing.
PHOTOGRAPHY, MAKEUP + STYLING & CREATIVE DIRECTION: by me
TEXTILES: Holly Stanton
ASSISTANT HELP: Sophie Smye
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