Alice MacNiven

BA (Hons) Graphic Communication / BA (Hons) Graphic Design - Farnham

Theme

For this project I wanted to use social media to boost donations and awareness for the charity PADs Foundation, who helps train psychiatric assistance dogs for adults with chronic mental health issues. I wanted to use strategy as a key component in the project to create the best marketing strategy and social media campaigns possible. After using data from my survey, I designed an Instagram campaign to help boost their engagement and following on Instagram.

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Alice MacNiven | Graphic Design 6
Exhibition poster
Alice MacNiven | Graphic Design 5View pdf
Marketing presentation
Alice MacNiven | Graphic Design 4
Process book and survey research book at exhibition
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Video walk though animation and poster
Alice MacNiven | Graphic Design 2
Process book spread
Alice MacNiven | Graphic Design 1
Process book spread
Alice MacNiven | Graphic Design
Survey research book spread