The truth behind the trend:
This project was inspired by the rising trend of cows and cow print within fashion. The use of cows in different industries is detrimental to this as followers of the trends don’t realise the true impact of their life choices and the truth behind the trend they are following. I was curious to see how they’re treated away from trend followers buying into cow print and bring an insight into the fashion industry and teaching an audience what is truly happening to cows.
I began this process by investigating facts in relation to the dairy and meat industry and the treatment of these inquisitive creatures. I then went to a local dairy farm and took some images which I worked from, with both paintings and slowly taught myself embroidery. I wanted to do embroidery within this project as I wanted to learn a new skill as well as creating detailed, textured pieces. I also wanted supporting imagery using both words and images to hint at political messaging and previous artists campaigns.
My final piece is a tapestry depicting three different stories. The first is a pregnant mother cow, the next shows her and the calf crying as a large omnipotent hand taking her baby away. The second shows Queenie the cow in a cattle market where she was sold to a slaughterhouse, the next scene shows her running for her life where she was later rescued by The Farm Sanctuary. The final story shows that today we use 4 times as much milk as people consumed in the 1950s, hence the milk bottle compared to the large milk cartons. This idea is also carried through my word and image work.
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