Bradley Beckett

BA (Hons) Graphic Design: Visual Communications - Canterbury

Theme

I found it beneficial in a time of uncertainty patterned with my mental health problems to discover more about myself. My main goal for this project was to portray both my identity as well as managing and cleaning up my visual identity too, by presenting my more deconstructed and atmospheric visual language into three minimalist style books to showcase the journey in a more digestible way for the audience. My visual language is very much a response to myself as I am quite lost and confused which I feel is reflected in my experimentation and outcomes. However, like one’s identity I wanted my work to evoke more questions and ask the audience to want to stop and look for the encoded message within, I wanted for people to come across this project and leave with their own interpretation of identity and for them to maybe question their own. This project for me was very much about making an impression or making impressions rather, by having layers and texture this connotates the multi-faceted and complexity of one’s identity. I wanted to showcase all my different creative interests in one brief, like photography, editorial design; fashion and video editing which I like to think I have done. In doing so showcasing my abilities into one outcome ready for the next step within the industry.

Website: www.plasticpassions.com

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