Chunchun Pan

MA Illustration


The theme of this project is the role of illustrations in cultural communication. Images are the most intuitive way of expression. I use illustrations to promote my hometown and Chinese culture, to reflect the role of illustrations in cultural communication. My hometown Hangzhou is a city near Shanghai. It is one of the seven ancient capitals of China. It has a history of more than 2,200 years. Because of its beautiful scenery, it is called “paradise on earth”. The 2022 Asian Games will be held in Hangzhou. But Hangzhou is not well-known in the world. Therefore, I hope to spread the scenery and culture of my hometown through illustrations. In addition, I will combine the product with the illustration, and use the product as the carrier of the illustration. The most famous things in Hangzhou are tea, silk, and beautiful scenery. I hope these will be noticed by more people. This is also the reason why I chose to use silk as the carrier of illustration. At the same time, I use bamboo as the main material of packaging to make it more environmentally friendly and sustainable and to express traditional culture by using traditional bamboo weaving technology.

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Chunchun Pan | Illustration 1
Illustration, Zine, Bamboo packaging
Chunchun Pan | IllustrationView pdf
Hangzhou- Silk scarves
Chunchun Pan | Illustration 6
Final outcome
Chunchun Pan | Illustration 5
Zine- Introduction
Chunchun Pan | Illustration 4
Silk scarf- "Liu lang wen ying" (50*50cm)
Chunchun Pan | Illustration 3
Silk scarf- "Duan qiao can xue" (50*50cm)
Chunchun Pan | Illustration 2
Silk scarf- Modern building (50*50cm)