Elena Gruber

BA (Hons) Architecture (ARB/RIBA Part 1)


The Platform emerges from the foundations of the former Chisenhale Veneer Factory, rising above to maximise the views gained by its prime location near Victoria Park and next to the Hertford union canal. Addressing the growing creative industry of Tower Hamlets, the Platform provides a flexible, future proof home to nurture creativity. The up-and-coming creative industry of east London became the natural client to me, as the spaces required for artists of any sort are most versatile, and thus in need of flexibility. I did not want to confine to any particular discipline as I believe we must design for versatility. Young, possibly less privileged creatives will enjoy a space to practice and perform, as well as learn about time-based art (dance, theatre, music, art installations) at the Platform. It will function as an incubator for talent. Funded by the British Council and Tower Hamlets, this project further aims to support local communities and promote British culture internationally, providing an opportunity (platform) for talent to be discovered but also with it’s architecture alone, become a cultural icon.

The building will aim to incorporate the fundamental ideas of the quintessential Fun Palace conceived by Cedric Price and Joan Littlewood in the East London area, thus also paying tribute to British theatre culture and architectural heritage. Inspired by this, we must create an interactive, but not forcefully interactive community space, that celebrates the liberalism of the 21st Century, but also reconnects overly digitalised people, celebrate modalities of association and interrelatedness rather than separation and further liberalisation. Liberalisation has created great separations of the dualisms on which modern society is based (society & nature, spirit & matter, theory & practice). This place will attempt to bring these closer together again, but still celebrate the achievements of the liberal individual. With its opening facade and moving stage platforms within, the Platform is able to create a multitude of different spaces for different uses and experiences for the modern human.

As I approached this project, I had just written my dissertation on Megastructures of the 1960s. I was and still am fascinated by the concept of them, as I believe that although they were not executed in the most successful way, their ideas are crucial to the future of architecture. Specifically, the idea of creating a structural framework that allows for smaller units to be inserted and removed depending on the users’ needs. This feeds into the idea of creating a sustainable solution, as it basically is the idea of a circular economy within construction.

Bruno Latour: “the tasks of this new age is not one of critique, but of composition, not of emancipation, but of care.”

To see how my project evolved, please visit my Tumblr page:


All my university projects:


LinkedIn: Elena Gruber


Email Address: [email protected]

Scroll for more icon-down-arrow

Elena Gruber | Architecture 5
The Platform in Section
Elena Gruber | Architecture 4
Street View
Elena Gruber | Architecture 3
North East Elevation (Entrance)
Elena Gruber | Architecture 2
1:100 Physical Model
Elena Gruber | Architecture 6
Floor Plans
Elena Gruber | Architecture
Programmatic Axonometric