For my showcase, I’ve focused my project on ‘commercial product photography’. My work incorporates photography and graphic design together. This showcase highlights my best and finalised photographs for purposes of being used in the commercial world; other purposes of my photography include captivating an audience, maximising audience reach and improving digital graphical elements that could potentially be used to advertise a brand and/or businesses.
The aim of my project is to successfully capture and promote a subject, product or service whilst ultimately reflecting the brand. Some of the products I decided to photograph were BREWDOG and Smirnoff, as well as products that I had created for my own freelance business to understand the fundamentals of commercial photography.
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