Music has an inseparable link to the visuals we assign to it; in essence, an album cover acts to translate something purely sonic into a single, tangible image. While those same album covers can often become intrinsically linked to the music it’s attached to, this particular project sets out to re-evaluate a set of album covers through the lens of retrospection to provide an elevated experience for both the given band – Kentucky rock group Cage The Elephant – and their audience. ‘A Box for a Cage’ re-imagines the group’s six releases as a single physical narrative.
At its heart, ‘A Box for a Cage’ (or ‘Cage The Elephant at 15’) is a celebration of the 15-year journey the band have embarked on since their eponymous debut album in 2008; hypothetically, it would be released in 2023 as a 15th anniversary reissue, paying homage to the legacy created thus far. To challenge the designer, an emphasis on tactility and the physicality of print was similarly imbued. An answer to the question “how long can the consumer be encouraged to continue playing with a product that ultimately only serves an audial purpose?” was sought after; each record’s packaging urges the audience to create their own images by way of a central collage and die-cut windows in the outer sleeve.
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