For my Final Major Project, I knew I wanted to create work for brands where I could display my imagination and playfulness. I also chose brands that I have a close personal connection with. During third year, I have nurtured an interest in experiential advertising and retail design – this is demonstrated in the work I have decided to include here. For instance, my love of charity shopping inspired me to create an out-of-home campaign for British Heart Foundation. After reading Anita Roddick’s memoir Body and Soul, I considered how The Body Shop’s physical stores could be re-designed. I wanted the brand to return to Roddick’s original ideas of retail theatricality and sustainability, while appealing to a modern audience.
Through this FMP, I have been able to work with a range of techniques, from the traditional to the experimental. For instance, for some of my Penguin Pebble app work, I experimented with monotype printing to create a distinctive style. Meanwhile, for Chez Greggs (my name for a new Greggs x Primark collaboration), I tried out food photography and digital collage. Overall, I wanted my work to have a fun, imaginative and artistic quality where I could demonstrate my various interests.
LinkedIn: Izzi Thorneycroft
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