Jieyu Deng

BA (Hons) Graphic Communication / BA (Hons) Graphic Design - Farnham

Theme

RERA is an online music platform and music community focused on discovering and spreading experimental music.

The word Rera comes from the Ainu language and means the wind of nature.

The word Rera is derived from the Ainu language, The word means the wind of nature. When I look at experimental music groups, I am reminded of the Ainu people, an aboriginal group in the north of Japan.The Ainu have their own way of life, language, beliefs and distinctive dress patterns. But a hundred years ago, many Ainu had to abandon their culture. when the government officially forced them to do so. Today, people who enjoy experimental music are as ignored by mainstream platforms as the Ainu were a century ago.

Today, people who enjoy experimental music are like the Ainu of a century ago, they have a different aesthetic system and way of thinking from the masses. They also try to create music and culture that belongs to their own group. They are equally ignored by the mainstream platforms, just like the Ainu who were forced to change their culture. That’s why we use the Ainu as a metaphor for the group that likes and creates experimental music.

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