With an aim to design and produce an expanded and improved range of tour merchandise for Sam Fender’s “Seventeen Going Under” Tour, design inspirations were taken from retro music merchandise, whilst considering a strong theme of identity through the use of colour schemes and type.
This project allowed me to explore the design and production of various printed hard and soft line products, as well as logo and packaging design. I also considered how the products would be presented to consumers at a live event, displaying them in such a way at the in-person showcase.
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