Kira Aylen Juanacio Caizapanta

BA (Hons) Fashion Management & Marketing / BA/BSc Fashion Business & Management

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Hi, my name is Kira Juanacio, I’m from Spain and for my final major project, I started a recycled crochet brand.
Two Billion Tons of waste are produced every year that damage our earth’s biodiversity. Our waste problem is constantly accelerating the climate crisis and causing climate anxiety to our younger generation, it’s something we cannot possibly continue ignoring which is why I wanted to take the initiative to start a sustainable brand.

During the pandemic I was so bored I started learning crochet with the help of my grandma and youtube, after building up confidence and doing tons of research I made a collection of recycled designs made to help the environment and now I am proud to present my recycled crochet collection brand. Although it might not be 100% zero waste, I tried my best to reduce and produce recycled crochet pieces for a circular economy.

One’s waste can always be another person’s treasure. In my case, I thought why not use my crochet passion and recycled yarn to help the environment become a circular economy? Bycherry only uses recycled materials for all of our collections and drops to maintain circularity within our brand. Our products can last for more than 6 years, be recycled at the end of their lifetime, are customisable and made from recycled wool and cotton.

I would like to thank everyone who has helped me with this project. Thank you guys so much to M, Jing, Elodie, Charlyn and Jess, without your help this project wouldn’t have come to life.

Founder of Bycherry, Photographer and Creative Director: Kira Juanacio
Set Design: Motunrayo
Makeup Assistance: Jing
Models: Charlyn & Elodie

Bycherry is still in the development stage, however, in the future, I hope to open it officially and sell my crochet pieces. Please look out for great news and follow my socials 🙂

Instagram: @kiranchu_07 @cherrypicsk
Linkedin: Kira Juanacio
Email: [email protected]
Website: https://kiranchu2016.wixsite.com/my-site

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Kira Aylen Juanacio Caizapanta | Business & Management 1
Bycherry Social Media Campaign - Photography and Art Direction By Kira J, Set Design By Motunrayo and MUA by Jing
Kira Aylen Juanacio Caizapanta | Business & ManagementView pdf
Visual Outcomes By Kira Juanacio
Kira Aylen Juanacio Caizapanta | Business & Management 6
Bycherry - The Flower Cardigan - Model: Charlyn
Kira Aylen Juanacio Caizapanta | Business & Management 5
Bycherry - The Cherry Bunny Balaclava - Model: Elodie
Kira Aylen Juanacio Caizapanta | Business & Management 4
Bycherry - The Summer Collection - Models: Charlyn & Elodie
Kira Aylen Juanacio Caizapanta | Business & Management 3
Bycherry - The Flower Box - Model: Jing
Kira Aylen Juanacio Caizapanta | Business & Management 2
Bycherry - The Flower Cardigan - Model: Motunrayo