Marley Callaway

BA (Hons) Graphic Design: Visual Communications - Canterbury

Theme

For my Final Major Project, I wanted to develop a product that encourages mainstream audiences to reduce their animal product consumption. 100% FAKE is a subscription service that provides customers with fresh ingredients to create vegan meals at home every week. The packaging is 100% biodegradable, reusable and sustainable – made from wheat-board and non-toxic, natural paints. This product promotes personal health, animal welfare and environmental action.

The project has 3 components; Sustainable & Reusable Packaging, a Mobile Application and Promotional Materials.

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Marley Callaway | Graphic Design 5
100% FAKE Packaging
Marley Callaway | Graphic Design 4
In-Store Promotional Materials
Marley Callaway | Graphic Design 3
App Promotion
Marley Callaway | Graphic Design 2
App Interface
Marley Callaway | Graphic Design 1
Packaging Sleeves
Marley Callaway | Graphic Design
Packaging