Siwai Fung

MA Creative Direction for Fashion


W11 be…

“W11 be…” is a social media strategy about dancing and AR filter for W11 Studio, a  contemporary womenswear and accessories brand, to show the brand identity, have a better communication with the audience and develop consumer’s online shopping experience. The strategy will focus on RedBook, Tiktok and Instagram.

There are two parts in the strategy: Creative Outcome(Fashion Film, AR Filter “Try on”) and Launch Plan(Micro-influencer Marketing, Teaser and poster).

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Siwai Fung | Fashion 3
W11 be...
Siwai Fung | Fashion 2
AR filter "Try on"