Weng Ian Lei

MA Graphic Design

Theme

SFS stands for our brand value “Sex Food Sleep” .“Doing Nothing” is our Slogan. Redefining Maslow’s hierarchy of needs, the final goal in an ideal life of human beings should no longer be self-actualization. The physiological needs (sex, food, sleep) should belong to the top level in the pyramid, by inverting it, it is a “disagree” to Maslow’s pyramid. An SFS worldview is raised. There are only three things we need. It is Sex, Food, Sleep and Repeat.

Instagram: @sfs.doingnothing

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Weng Ian Lei | Graphic Design 5
Weng Ian Lei | Graphic Design 4
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Weng Ian Lei | Graphic Design 1
Weng Ian Lei | Graphic Design