Yu Cao

DRESS-UP GAMES is a newborn independent womenswear brand established by Yu Cao, a young female Chinese designer. The brand’s name, DRESS-UP GAMES, originates from a type of children’s game in which clothing is put on a virtual character or a doll. DRESS-UP GAMES derives its name from its identity: the heart of child, which is brave, pure, soft and liberal. The style of DRESS-UP GAMES can be defined as childish, cute and playful.

DRESS-UP GAMES focus on the feminine natural energy, demonstrating females’ passions and love for life and fantasy. It is believed that there is no need for any girls to hide their cute and soft sides. DRESS-UP GAMES’ goal is to help its customers to capture “ the heart of child ”, to keep them young and imaginative, and most importantly, to make them brave enough to be unapologetically themselves.