Yueying Li

A lactose-free bubble milk tea brand called “YUETEA” is aimed at young people aged 20-30 with lactose intolerance. The brand name is taken from my Chinese name, and a bilingual design is used in the logo design.

The original intention of creating this brand is to hope that people who are lactose intolerant like me can taste milk tea without any burden, without worrying about the adverse reactions of the body after drinking dairy products. During the entire creative process, I mainly used Illustrator software, and conducted research on many famous milk tea shops and coffee shops in China and the UK.