Ziqiao Wen

From my research, I have found that with all the pressures of the modern environment such as social media, some people feel that their bodies are not perfect and become anxious. This body anxiety haunts them and affects their physical and mental health. So I created an extraordinary clothing brand to encourage people not to have body anxiety.

Firstly, I created a complete brand identity that is reflected in the packaging, peripheral and t-shirt designs and so on, and the brand offers a more comprehensive range of sizes for different body types. In addition to this, my highlight was the brand posters, where I made four different sets of posters using visual language and graphics about body anxiety, with the aim of making people reflect and encouraging them to become confident. My work gave them some positive encouragement, both physically and psychologically, to help people think positively about body anxiety. Finally through my work I would like to say, “Don’t be afraid of body anxiety, please be confident.”