Ziyu Song

MA Creative Direction for Fashion


This project is an upgrade of the La Roche-Posay WeChat AI mini program for the Chinese market.

WeChat Mini Program can be called a small app built on the platform of WeChat, which has the advantage that it does not need to be downloaded and can be used directly in WeChat, occupying less memory space and is more flexible and convenient for Chinese consumers.

The main objective of this project is to update the La Roche-Posay AI system in many ways, in keeping with the brand philosophy of La Roche-Posay – science and love. The AI Scan is a scientific way of identifying consumers’ skin problems and solving them from a professional point of view.The Mini Program will also provide users the chance to connect with one another, log their daily emotions and places, and receive more individualised skincare recommendations while simultaneously taking care of their mental health.

I also create the advertising to promote the AI MINI PROGRAM.

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La Roche-Posay AI Mini Program
Ziyu Song | Fashion
Mini app promote vedio
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Mini program profile
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Advertising 1
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Advertising 2
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Advertising 3
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