StreetDog is a craft beer brand, focused on Indian dessert flavours. The whole concept, flavours, story and visual branding was inspired by a trip to Mumbai earlier in the year, in particular Mumbai’s relaxed, chilled, free-spirited stray dogs. As the craft beer has recently moved into sweeter flavours such as doughnut flavoured beer, I decided to create a brand different to most, with flavours such as gulab juman, nankhatai and pistachio barfi.
The project includes logo and pattern designs, advertisements (both static and motion), a pop-up beer tuk tuk to hire, merchandise, bar accessories, a website, packaging and a series of colourful branded beer bottles.
