Aashay Rane

AFA Winter Market – Visual Identity &  Branding
Al Majaz Waterfront, Sharjah, UAE

Led the complete rebranding and visual identity development for the AFA Winter Market in the United Arab Emirates, a family friendly exhibition organised by AFA Events. Conceptualised a refined brand narrative, branding assets and colour palette. Developed large scale print assets such as kiosk signboards, entrance pillars, a pop-up tower, and stage elements.

The client was delivered with a unified, immersive experience and was designed to be visually playful and accessible, with a focus on appealing to children and families. Inspired by the joy and curiosity  that such events spark in young audiences, the design direction was focused to create a welcoming and memorable atmosphere. The project also included creative direction for social media content, ensuring a cohesive brand experience across physical and digital platforms.