Imagine the glitter and glam of K-Pop lighting up the UK—my master’s project does just that. I’ve explored how K-Pop’s dazzling aesthetics and killer promotional tactics can electrify the British music scene.
From dissecting BTS’s global domination to crafting a strategy for a UK debut at London’s Barbican Centre, I’ve blended creativity with strategy to make this campaign pop. With the help of Adobe Creative Cloud for stunning visuals, Miro for strategic flowcharts, and Grammarly to keep my grammar in check, this project is as polished as a K-Pop star’s dance moves.
The big highlight? A concert that’s more than just music—it’s a cultural extravaganza with workshops, exclusive merch, and fan interaction, all wrapped in a social media buzz that’s impossible to ignore. Whether you’re a K-Pop fanatic or a curious listener, this project promises to hit all the right notes!
Business & Management 
Urvashi Goel | Business & Management
