Colours significantly influence human psychology and physiology, affecting appetite, mood, body temperature, and overall well-being (Haller, 2019). Historically, colour has been employed to heal and enhance life quality. This project examines how colour can improve well-being through fashion, focusing on Generation Z. It delves into the psychological effects of colour on emotions and wellness, the role of colour in fashion, and strategies to support Gen Z’s mental health through mindful colour choices.
To achieve this goal, the study combines primary and secondary research. It reviews academic discussions on the relationship between colour and mental health and conducts firsthand research with Gen Z individuals from diverse backgrounds. This comprehensive approach aims to understand the social, cultural, and psychological impacts of colour. The findings suggest practices that fashion companies can implement to offer solutions that enhance well-being for Generation Z.
Business & Management 
Amritha Chellakannan | Business & Management
