Eisha Khurram

“Art is what you can get away with.” — Andy Warhol

In The New Factory, what we get away with is reinvention—messy, layered, and unpolished. A space shaped by its users, marked by time, built not to impress but to express.

The New Factory is an immersive interior design project that reimagines Andy Warhol’s legendary Factory within Truman Brewery’s F Block, East London. Rather than recreating the space as it once was, the project explores what remains—its echoes, fragments, and transformations—and asks how Warhol’s culture of collaboration, performance, and spectacle can be reinterpreted today.

This is not a static reconstruction, but a living, participatory stage. One zone invites the public into an experiential landscape of workstations, pop culture exchange, and lounge spaces. Another, more private zone, offers members-only working areas—reflecting both the inclusivity and exclusivity that defined Warhol’s circle.

Ultimately, The New Factory is both homage and reinvention: a space where the remnants of Warhol’s legacy are not preserved as relics, but transformed into a new kind of creative community. It is a site where memory becomes material, where expression takes precedence over perfection, and where Warhol’s spirit continues to provoke dialogue in the present.