Harsh Devasthali

MA Design Innovation & Brand Management

Theme

AccessNav – a transformative mobile app designed to empower the disabled community, celebrate disability pride, and promote self-reliance through a user-friendly platform.

This project takes a deep dive into understanding social attitudes, community needs, and digital engagement to create a meaningful solution that truly supports and uplifts its users.

Key aspects of the project include:

  1. Understanding how society views the physically disabled community and the role of the Disability Pride movement.
  2. Gathering insights from online conversations and feedback to better understand the community’s needs and preferences.
  3. Identifying what’s missing in current solutions and finding ways to offer better support and resources.
  4. Crafting an app that not only meets practical needs but also builds a strong, positive brand identity and an engaging user experience.
  5. Exploring ways to generate revenue, form partnerships, and plan for future growth.
  6. Ensuring the app operates with sustainability and ethical practices in mind.
  7. Developing a social media strategy to boost the visibility of the Disability Pride movement and foster a supportive community.

In essence, this project aims to create a mobile app that goes beyond functionality to genuinely connect with and empower users, while setting the stage for continued growth and positive impact.

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