Hayley Bourne

PARCHED is a visual exploration of seasonless styling — a rejection of traditional fashion calendars in favour of a more fluid, intuitive approach to dressing. Inspired by shifting climate norms and cultural disillusionment with trend cycles, this work blends winter and summer aesthetics into one cohesive narrative. Rich textures, layered silhouettes, and colour stories drawn from pop culture challenge the idea that vibrancy and warmth belong to a single season. Shot on location at West Wittering Beach, the imagery merges practicality with fantasy, grounding playful styling in natural elements. PARCHED proposes a new way of thinking about fashion — one that chases feeling over forecast.

production credits:

Creative Direction, Photography & Styling – Hayley Bourne

Hair & Makeup Artist – Zoe Ziverts

Model – Georgia Baynham

Lighting Assistance – Sam Heaton

Shoot Location – West Wittering Beach, UK