Jasmine Lenthall

The ReFreshHub: Where AI, Fashion & Sustainability Converge

Hi, I’m Jasmine, a forward-thinking creative passionate about ethical innovation and data-driven design. My work is rooted in a desire to create meaningful change through thoughtful strategies that challenge how we consume, market, and experience fashion. I approach my projects with a research-led mindset and a commitment to merging emerging technologies with purpose-led storytelling.

The ReFreshHub is the result of my exploration into the intersection of AI, marketing, and sustainability. Inspired by the growing demand for transparency in the fashion industry, I developed a tool that uses AI data consumption patterns to shape smarter, more ethical business marketing strategies. My goal was to build a solution that doesn’t just engage consumers—but inspires them to act consciously.

Through analysing consumer behaviour—particularly among Gen X—I found a strong call for sustainable accountability. This group emerged as the ReFreshHub’s core audience, driven by their values and willingness to make lifestyle shifts for the planet. The project also responds to the competitive need for multi-audience platforms that provide informed, trend-relevant content with real impact.

Using tools like data visualisation, user experience mapping, and trend forecasting, I shaped The ReFreshHub into a dynamic identity with a clear purpose: to help fashion brands create authentic connections through ethical innovation