Jeffin Biji Jacob

This body of work explores the intersection of narrative, craftsmanship, and digital innovation within fashion. The first project, a digital fashion collection, delves into the balance between escapism and reality through Carl Jung’s theory of Individuation; translating psychological depth into textile storytelling that merges imagination with the tangible world. The second, an immersive video created for Zuhair Murad in collaboration with XYDROBE, celebrates the power, grace, and cultural heritage of women. Through emotionally driven craftsmanship and rich visual storytelling, both works reflect a commitment to merging tradition with modernity, and fantasy with form, revealing the beauty that emerges when concept and craft coexist.