Maia Buttigieg

How Can Design Thinking Transform Our Approach to Digital Design?

In today’s fast-paced digital world, creating solutions that truly connect with users is more important than ever. My MA final project allowed me to explore my interests in design thinking and visual branding and how these can be used to craft user-centric digital experiences.

Dissertation Title: “From Concept to Creation: A Practical Demonstration of the Application of Design Thinking and Visual Branding within Digital Design Artifacts”

To explore how design thinking and visual branding influence digital design, I focused on developing a mobile app called Iskopri. The app is designed as a user-centric solution for Maltese locals who struggle to find a diverse range of activities across the island. Throughout the project, I applied the design thinking process, developed a strong visual brand, and tested the app with real users to ensure it resonated with them.

The attached visual document provides a detailed overview of the steps I took during the design thinking process, including the development of Iskopri’s visual branding and final mobile application screens.

This project has reinforced my belief that thoughtful, user-centred design can make a real difference.