This is a web game that explores the contradiction between growing consumer desire and the increasing environmental damage caused by fast fashion. Players enter a world where clothing represents identity and social status. People constantly chase new trends, using more clothes to raise their level and stay fashionable.
However, behind the bright displays and cheap price tags lies a hidden reality — the cost never truly disappears, it just shifts, eventually affecting everyone through pollution and environmental damage.
Catch more. Win more?
In this system, who is the real winner — brands? or consumers?
BA (Hons) Visual Communication 
Jake Law | Graphic Design
