Piano Around The Globe is a musical exploration dedicated to showcasing the talents of South African artists through a four song Amapiano Extended Play [E.P.]. Since the inception of Amapiano in the past decade the genre has continued to grow and even “Clocked in 1.4 billion streams [in 2023 alone] … That represents a growth rate of 5,668% since 2018, said Spotify” (Tencer, 2024). However creating an E.P. alone makes it harder to understand what Amapiano has done for the South African population; What makes ‘Piano Around the Globe different than other Amapiano projects out right now? What makes this project stand out in this genre of music?
Whilst Amapiano has experienced exponential growth over the last ten years, the aspects of visual record keeping has hardly been tapped into by artists themselves. As a result of this, pairing the E.P with a visualiser in the form of a documentary will provide fans the opportunity to get to know the upcoming artists behind their favourite genre. In conjunction with recording the process, another factor is the cross country creation of this piece. With a genre that is heavily electronic based and technology being advanced enough for the album to be created across boarders this E.P. represents the chance at providing viewers with an experience rather than just a listen.
A project for South Africans by South Africans, for the rest of the world.
The true nature of Amapiano is a one that lies in community, culture and opportunity and this can be done outside the walls of South Africa.
Along with the E.P. and upcoming documentary, this document serves as an chance to dissect and understand the importance of representation within the creative industry. Having music and creatives works from different backgrounds and cultures has always been integral to the function of the industry as a whole and I will answer why that is.
BA (Hons) Music Business & Management 
Lily Dixon | Business & Management
