Muhammad Shoaib Hadeed

MA Product Design

Theme

[email protected]

https://uk.linkedin.com/in/shoaib-hadeed

Prove your product before you commit to a batch.

Venval is a testing ground for physical products. It lets an independent maker find out the truth about what they have made before spending their savings on a full production run.

A creator lists an early product at what it costs to make, with no profit added. Real people buy it at that cost, live with it, and score it honestly across six separate qualities, each one given blind before anyone sees the results. What comes back is evidence the maker can act on: not a star rating, but a clear read on what to fix. Investors appear only at the very end, after the proof exists and only if they are invited. Money arrives after the evidence, never before it.

The project began as CoastLine and became Venval across fifteen phases of research, design, expert audits and two rounds of user testing. It runs as a live platform at venvalhq.com.

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Venval — a testing ground where makers prove a physical product at cost price before committing to production.
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The Venval screen loop from the graduation show. Makers test early work at cost price, testers score it blind across six dimensions, and the result becomes a validation record.
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The process portfolio: the design journey from CoastLine to Venval across fifteen phases, from first research to a working platform, with the decisions, tests and corrections on record. Short:
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The Venval exhibition poster: the platform, the four roles, and how cost-price testing becomes a validation record.
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A working platform, not a prototype. Real accounts, a live database, and every core flow built end to end.
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The whole journey in fifteen phases, from a problem to a working platform.
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The two mechanics that carry the idea: an open cost receipt, and blind scoring across six qualities.
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The Venval identity: a vessel with four faces, one for each kind of person, that only holds together when all four meet.
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Icon long arrow left Yuqin Zzhong | 3D Design
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