Nicole Gainey

This 75th anniversary campaign is here to highlight the success Adidas has had through multiple generations. This is done by showcasing its range of vintage styling between the different generations, within a digital lookbook, and three short videos, featuring a range of models and ages. The use of digital and film methods will also reflect the retro themes presented throughout the campaign.

The collaboration between the current, modern generation, and retro Adidas staple pieces will represent the celebration of how this brand continues to stay relevant to this day.