Prince Augustine

As a student specialised in Design, Innovation, and Brand Management, this project represents an excellent opportunity for me to demonstrate my ability to create innovative branding strategies for Nutrigamy, a startup based in Chennai, is a recognised name in the microgreens industry. The company started to cater to B2B market needs by supplying high-quality organic microgreens to restaurants and cafes. Exploring the next chapter for Nutrigamy, they wanted to expand into the B2C market with their new wheatgrass juice product. My project focused on developing a compelling brand identity, sustainable packaging, and an impactful social media strategy.