Sayali Dongre

Museum of Memories: Reframing the Museum of Brands for a New Generation

This thesis reimagines the Museum of Brands as a dynamic space where culture, memory, and identity intersect. The documentary follows visitors as they encounter familiar packaging, capturing spontaneous reactions, interviews, and reflections that reveal how everyday objects hold deep personal and collective significance. By highlighting these lived experiences, the film positions the museum as more than an archive of products — it becomes a site of storytelling, nostalgia, and shared cultural connection.