My work focuses on innovative strategies in fashion business and management, particularly in buying, merchandising, and global market expansion. I emphasize consumer engagement and driving market growth through data-driven decisions and strategic planning. Notable projects include:
- Global Fashion Analysis: Analysed the positioning and growth strategies of the South Korean brand ADERERROR in the global market, identifying key opportunities and challenges in brand expansion.
- “Woolly Wonders” Knitwear Collection: Developed a strategic product extension for the brand Traffic People, blending vintage charm with contemporary trends. The project encompassed a comprehensive range plan, design elements, and a marketing mix tailored for modern consumers.
Each project highlights a commitment to merging creative design with strategic business insights, aiming to foster innovation and growth in the ever-evolving fashion industry.
Business & Management 
Prince Augustine | Business & Management
