Tracy Okundia

This project is the result of a self-directed and considered design process, shaped by my creative independence and the goals I set for myself at the outset of this Master’s programme. Every decision made, from concept to composition, has been re-elaborated through my own lens as an artist and designer.

This submission is a piece of visual communication in itself. The format, layout, colour scheme, typography, language and tone have all been chosen to reflect the project’s intent and to signal the level of care, expertise, and authorship behind the work; this demonstrates technical execution, independence, innovation, and a creative practice capable of positioning itself within the professional design context.

As students, we are encouraged to think independently, and I have pursued this intently. Every drawing, narrative and graphic decision is the result of hours of work and reflection, and  evidence of a committed and maturing practice, not only a box to be ticked.

My aim has been to consolidate skill and to present a project with a format that reflects the true nature of the work I have produced. I invite it to be read with the same sensitivity and creative openness we are asked to embody.