Yingjia Chen

BA (Hons) Graphic Design - Farnham

Theme

ISTD: Urban Bloom in Paris is a typographic exploration of how nature finds its place within urban structure. Inspired by the radial street layout of Paris, the project transforms the city’s geometry into a blooming floral form. Through silkscreen printing and folded poster design, the work combines visual rhythm, tactile engagement, and typographic narrative to express the quiet yet powerful coexistence of order and organic growth.

FMP: Eterna is a digital legacy platform designed to store and share personal memories after death. The site features interactive elements such as personalized access, memory time capsules, and flashlight-style navigation, allowing users to explore memories in playful and emotionally engaging ways. Through unique access controls and visual storytelling, Eterna offers an experience that feels both personal and immersive.

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ISTD: Urban Bloom in Paris | FMP: Enterna – A Digital Legacy Project
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Handcrafted floral pattern made from clay, exploring organic forms.
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Emboss print outcome showcasing dimensional detail and material response.
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Final outcome of the emboss print, featuring refined surface and structure.
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Silkscreen-printed folded poster – front side showcasing typographic layout.
Yingjia Chen | Graphic Design
Reverse side of the folded silkscreen-printed poster.
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