Zhixin Liu

BA (Hons) Creative Industries Management in Fashion


THE ONE’s target consumers as the Z generation and millennial generation. These groups possess strong creativity, high participation, and maximum purchasing power, driven by social influence and sustainability, and can fully utilize products.
By analyzing our competitors, we will comprehensively consider a special and relevant marketing strategy to enhance the product’s visibility and participation, ensure that our target customers understand our brand values and core concepts, and thus achieve the goal of attracting more loyal customers.

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