My work for my final major project was based on my small handmade jewellery brand ‘Eunoia Jewellery’. My goal was to elevate it beyond the marketplace platform I was selling on to have the foundations of a professional brand.
Inspired by pushing jewellery at an affordable price with opulence aesthetic I decided to look at jewellery brands and designers to see what made them feel high-end. I was inspired visually by brand Anissa Kermiche and jewellery designer Solange Azagury-Partridge through-out this project as they both explore steering away from stereotypical jewellery imagery.
My final major project consisted of new website, a summer themed campaign shoot for the launch of my brand and many smaller shoots to could be used across social media platforms. When I wasn’t creating content I was creating a PR kit and exploring marketing strategies to be prepared for my launch on they fifth of May.
My final major project was extremely personal to me, and to be able to take the time to elevated my brand further was something I am extremely grateful to have been able to do.
Verity Powell-Tuck | Fashion
