PEPETI is a hobby brand that focuses on repurposing and redesigning clothes sourced from charity shops, transforming second-hand garments into unique creations. Through the exploration of silk screen printing, I have discovered a way to add new value to pre-loved clothing, utilizing my skills in the process. In my fashion film, titled ‘The Launch,’ I embarked on my first endeavor in the realm of fashion film production for promotional purposes.
I strongly believe that a vital aspect of successful fashion brands lies in their ability to maintain their presence and generate widespread interest. In today’s age of social media, fashion film has become more significant than ever in achieving this goal. By showcasing my knowledge and skills, I aspire to contribute to this captivating and evolving genre of fashion film.
I’ve created mainly two types of casual suits. The one with skull is called “Distraction” (collaboration with Leó Pettik) and other one is “Revive” with flowers.
Edward Rutt | Fine Art
