I have created a prototype for Spotify’s Brand Magazine for my master’s project as a tool for the music streaming platform to enhance its customer loyalty and strengthen its brand identity. Focusing on the aesthetic/ visual appeal of the magazine, my prototype holds elements and illustrations that could help the magazine garner a wide appeal. Further, the magazine holds filler article pieces that provide interesting insights about the music industry.
Shristi Jaiswal
MA/MSc Global Marketing & Communications
Theme
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