Theme

The Biased Supermarket is a satirical publication project unpacking how language sustains power and prejudice in everyday media.

Disguised as a supermarket, the work invites viewers to “shop” for three books buried beneath shredded headlines, each exposing how bias is sold through evasive euphemism, classist framing, and casual gendered clichés.

The books – Eggscape Accountability, Minced Humanity, and Baked Guilt, resemble food packaging, using wit, metaphor, and editorial storytelling to critique political spin, journalistic framing, and cultural microaggressions.

The shredded paper obscuring the books mimics the noise of media saturation, requiring effort to uncover buried truths. Inspired by propaganda aesthetics and consumer habits, the project encourages critical media literacy and challenges complicity in systems of inequality.

The Biased Supermarket is both a spectacle and a protest, reframing media as product, bias as seasoning, and readers as participants in a market of manipulated truths.

Ariffah Shukri | Graphic Design 6
A satirical publication project unpacking how language sustains power and prejudice.
Ariffah Shukri | Graphic Design 5
Are you ready to uncover the biases by digging through the media noise?
Ariffah Shukri | Graphic Design 4
These biases are sold through evasive euphemism, classist framing, and casual gendered clichés!
Ariffah Shukri | Graphic Design 3
Ariffah Shukri | Graphic Design 2
Shop these three books: Eggscape Accountability, Minced Humanity, and Baked Guilt.
Ariffah Shukri | Graphic Design 1
Question what you consume, and ask yourself.
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