Ellie Byers

Movimentum is a race-wear/sportswear fashion collection, inspired by my experience at the Formula 1 Grand Prix at Silverstone. Movimentum is Latin for move, moment, and momentum which resonates with me and became the branding context for this collection. I am using the imagery collected over the Grand Prix Weekend, expressing the high adrenaline atmosphere combining this with the energetic nightlife. Movimentum is a gender-neutral and size conscious collection replicating how experiences can be shared by communities. The collection offers inclusive customer demographics.