Encourage non recyclers to recycle.
My Final Mayor Project was created as a tribute to my dad and his Obsessive Recycling Disorder (ORD)! The goal of my project was to motivate non-recyclers to start recycling. In my research, I found that most recycling campaigns emphasise the environmental damage, pollution, and the impact on wildlife. Unfortunately, these messages do not resonate with everyone. Therefore, I focused my project on reverse vending machines, where people are rewarded with money for recycling. I will be advocating for my hometown of Dover to install its first-ever reverse vending machine.
Throughout my project, I used graphics made from recycled plastic bottle labels to visually convey the concept of repurposing materials into something new and meaningful.
What was the outcome?
Stop Motion Video: I created a stop motion video illustrating my personal journey and reasons for recycling, using characters and elements made from bottle labels.
Handmade Typeface: I designed a typeface where all characters and symbols were crafted from bottle labels, and showcased this in a spiral-bound book.
£5 Note Installation: I constructed an oversized £5 note entirely from bottle labels, featuring the White Cliffs of Dover, Dover Castle, my dad, and facts about reverse vending machines.