Get The Treatment You Deserve is a campaign against medical misogyny. Its aim is to empower women to advocate for themselves by providing guidance on how to get the most out of their doctors.
The website provides information on how women can advocate for themselves in medical settings, from learning about conditions to making complaints.
This campaign also consists of a series of posters, which are situated in places such as waiting rooms and toilet cubicles so that they reach the target audience, as well as being advertised on social media. These advertisements will provide a QR code to our website so that this information can be accessed anytime and anywhere.
This campaign uses the colourful fun fair imagery as a metaphor for the journey of women who have had the experience of medical misogyny. They will be familiar with the concept of ‘going around in circles’. It’s a journey like a fairground ride: out of control, overwhelming and full of ups and downs.
The branding aims to appeal to women facing these issues through relatable content and an eye-catching design, that will lead to empowerment through education for those who interact with the website via the QR code.
BA (Hons) Visual Communication 
Arlie Trudgill | Graphic Design
