Okay is a low/no-alcohol sparkling drink brand built around a simple idea: life is hard, but it’s Okay.
The project explores how low/no-alcohol drinking can be presented as a normal and enjoyable social choice, without focusing on restriction, wellness or self-improvement. At the centre of the identity is the Okay Dog, a hand-drawn character that responds to the awkward, tiring and sometimes ridiculous moments of everyday life with humour and a deliberately laid-back attitude.
The identity extends across packaging, illustration, campaign design, outdoor advertising, social media and motion, using bold colour, simple typography and character-led communication to create a flexible and distinctive brand system.
Graphic Design 
Aswathy Krishnakumari Viswanathan | Graphic Design
