Amy Edwards

Business & Management


49% of Gen Z want to start their own businesses (Owen et al., 2018). Through watching my peers in the business school over the past couple of years I have come to the realisation that as a Gen Z cohort we are very quick to make “sustainable” business plans without doing enough research into the circular fashion economy, and only tackle part of the processes and design thinking required.

Existing circular business guides are not explicit enough for fashion start-up businesses to practically execute, and it is hard to stay on top of new government legislation coming in and what eco technology companies are the best to partner with. This gave me the idea to make a regenerative fashion consultancy agency that helps Gen Z led fashion start-ups to navigate the landscape of circularity.

Re:GenZ would ensure that its start-ups disrupt the fashion industry and have relationships with leading companies in the circular fashion field, with access to the latest recycling technology.

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