PEOPLE AND PAIN
People and Pain is a multimedia campaign, aiming to highlight the changes in tattooing and tattoo culture over time. Demonstrated through a video using three generations of the Williams family, discussing their different perspectives and experiences within the art form. Paired with two print pieces, a leaflet showing the history of tattooing through design and illustration – as well as a mini flashbook, expanding on these illustrations, and allowing viewers to try them on their own skin.





